Semalt Explains How To Dealt With Google Analytic Spam
In the past few years, websites security has been a major concern to website owners. Achieving clean reports in your Google Analytics dictates high levels of vigilance. Ghost and bot referral spam has recently become the topic of discussion in the content marketing industry. Opening your Google Analytics account to find it affected by both ghost and bot referral spam can be a real nuisance.
Content and digital marketing entail achieving clean statistics in your Google Analytics account. However, making business proceedings using data affected by referral spam can lead to misinterpretations and wrong business proceedings. B2C firms, WordPress websites, and B2B businesses have been expressing their concern regarding website security.
Jack Miller, the Semalt Senior Customer Success Manager, states that understanding Google's Analytics basics are of uttermost importance to lead your business in the right direction. A good number of companies have been collapsing due to ranking low in the algorithms as a result of minimal session duration time and high bounce rates. Waking up to find a good number of your site's traffic comes from ghost and bot traffic can be irritating.
How Google Analytics spam works
Recently, website owners encountering moderate traffic expressed their worries of finding ghost traffic in their analytics report. For starters, it is worth to note that there exist two types of GA spam namely:
- Ghost referral spam
- Bot referral spam
Ghost referrer spam affects Google analytics accounts indirectly as no bots get to visit websites. Instead, spammers hijack analytics codes and connect to GA servers directly. Spammers tend to post traffic directly on your website without visiting your website. According to search engine optimization professionals, Google Analytics is the best place to filter and block ghost referrer spam.
Are you a webmaster experiencing a hike of traffic on your website and next to zero session duration? You don't have to panic. That is bot referral spam. Bot traffic works to slow down your website by spiking your traffic and registering fake referral.
Tips on how to block analytics spam
Using servers to block referral spam
Blocking both ghost and bot referral spam on different servers and multiple websites can be a cumbersome task to execute. Excluding Google analytics spam using servers excludes bot spam, leaving ghost spam skewing with your reports.
Using valid hostname filter to exclude analytics spam
Using hostname view filter to exclude analytics spam can be done easily on your local machine. You don't want this task to be time-consuming. Create hostname include filters to eliminate both bot and ghost referral spam from skewing with your reports.
Using Auto spam filters tool
Auto spam filters tool is highly advocated for by experts when it comes to blocking referral spam from your analytics. This filter tool was developed using the latest versions of heuristic technology to block and exclude referral spam from your account. Auto spam filter tool comprises of scanning features to detect and track down the performance of your Google Analytics account.
Misinterpretation of Google Analytics reports can easily jeopardize your future digital marketing endeavors. Ghost and bots referral spam has recently been the topic of focus to many digital marketing agencies. Don't let referral spam affect your marketing dreams. Execute above-highlighted strategies to keep your account free from bots and ghost referral spam.